We are independent content creators with over ten years of experience producing and delivering the highest quality content to major networks in the Caribbean, North America, and now we proudly produce content in and for East and West Africa.

Our team of storytellers are driven to tell stories that matter to the global community. We continue to sprout new branches to meet the needs of our clients while producing content that exceeds expectations. Our passion drives what we do here at Direct Shoot Edit (D.S.E.) Jamaica, so we deliver on time, on target, every time.

The combined experience of our team covers award-wining music videos, documentaries, television series and feature films. Our technical team handles Data Wrangling and Video Village on set specific to each client's needs. Our post-production department handles editorials, visual effects and colour grading using Final Cut Studios 7 and 10, Adobe Creative Suites and DaVinci Resolve.

The Team

KUSH ASHER

KUSH ASHER

Editor, Director, Cinematographer

From late nights in the edit suite in Jamaica to directing movies and TV dramas in Kenya and North America, Kush has spent the last 10 years telling stories. He has done music videos for Grammy winners Sean Paul, Damian Marley, and Reggae legends Big Youth and the Mystic Revealers. His television work includes a fashion reality show, Mission Catwalk, and a business reality show, NCB Capital Quest (Produced by the LAB International; based in Kingston). Kush has also made a series of films with Spielworks Media, an independent film and production company based in Kenya. His most recent project is a feature film called “50 Days in Afrika.”

NISHA REBEL

NISHA REBEL

Actress, Writer, Director

Donisha is an accomplished actress in both televised and live stage productions, and a ComeUnity activist who is doing exceptional work in the local and global villages. Some of Donisha’s directories include music videos for Wyre, Alaine and Tarrus Riley. She has also made short films and co produced the feature documentary “RasTa, A Soul’s Journey”

THE SOULKISSER

THE SOULKISSER

Producer, Writer, Media Manager

A surfer and published poet who studied film at the University of Ottawa in Canada, Imani has ghost written a few scripts for the team for the past 6 years. In 2014, Imani accepted a 24-hour film challenge and produced a short film called KILLA! She has also produced music videos for Deep Jah I and Magnum King of the Dancehall winner, Press Fyah. In 2015 she produced a short docu film about her father’s reggae band, The Mystic Revealers called “8 Miles from Kingston.”

TRAVIS LONGFORD

TRAVIS LONGFORD

Photographer, Content Creator

A photographer and surfer from Portland, Jamaica who loves capturing beautiful landscapes and striking portraits. He uses film as a tool to create and share his vision. Some of his work includes short films “Students of Revolution” and “The Return of Wickie Wackie Live” which he shot and edited. He has also worked as a production assistant on music videos for I-Octane, Kenyan singer Wyre, and Damian Marley.

ENOCH MATTISON

ENOCH MATTISON

Photographer, Content Creator

Enoch has worked as an intern at DSE for the past 5 years. During this time he has worked as production assistants on music videos for Tarrus Riley, Alaine, Protoje and the Mystic Revealers. He has also worked on the sets of NCB Capital Quest and Mission Catwalk.